DRX announced on the 10th that it has signed a multi-year sponsorship renewal with Porsche Korea, a global luxury sports car brand. With this renewal, DRX and Porsche Korea will ensure their partnership for a minimum total of six years after their first agreement in December 2021.
In 2025, DRX adopted the notion “The most important thing is an unbreakable spirit” as its brand identity. Having achieved remarkable success on the global stage, including winning the 2022 LoL World Championship, securing third place at 2022 VALORANT Champions, and winning the 2022 EVO Las Vegas TEKKEN event, DRX has made a lasting impression as a multi-titled esports organization among fans worldwide.
A DRX representative stated, "We have combined DRX's spirit of challenge with Porsche Korea's brand values. The goal is to continuously provide innovative and fresh experiences to the younger generation."
Porsche Korea plans to engage with esports fans through a variety of channels, including DRX’s online and offline events, social media, and video content.
DRX CEO Jungmoo Park commented, "We are delighted that DRX's 'Jung-kkuk-ma' spirit of challenge and Porsche's innovative values can create even greater synergy. Based on our long-standing, strong partnership with Porsche Korea, we will continue to offer unique brand experiences to our fans."
Porsche Korea CEO Mathias Busse added, "The partnership with DRX is a valuable opportunity to connect with future generations and share our brand philosophy. Through the expanded partnership, we will introduce a variety of initiatives showcasing Porsche's vision for a sustainable future and its iconic product portfolio to esports fans around the world."
DRX announced on the 10th that it has signed a multi-year sponsorship renewal with Porsche Korea, a global luxury sports car brand. With this renewal, DRX and Porsche Korea will ensure their partnership for a minimum total of six years after their first agreement in December 2021.
In 2025, DRX adopted the notion “The most important thing is an unbreakable spirit” as its brand identity. Having achieved remarkable success on the global stage, including winning the 2022 LoL World Championship, securing third place at 2022 VALORANT Champions, and winning the 2022 EVO Las Vegas TEKKEN event, DRX has made a lasting impression as a multi-titled esports organization among fans worldwide.
A DRX representative stated, "We have combined DRX's spirit of challenge with Porsche Korea's brand values. The goal is to continuously provide innovative and fresh experiences to the younger generation."
Porsche Korea plans to engage with esports fans through a variety of channels, including DRX’s online and offline events, social media, and video content.
DRX CEO Jungmoo Park commented, "We are delighted that DRX's 'Jung-kkuk-ma' spirit of challenge and Porsche's innovative values can create even greater synergy. Based on our long-standing, strong partnership with Porsche Korea, we will continue to offer unique brand experiences to our fans."
Porsche Korea CEO Mathias Busse added, "The partnership with DRX is a valuable opportunity to connect with future generations and share our brand philosophy. Through the expanded partnership, we will introduce a variety of initiatives showcasing Porsche's vision for a sustainable future and its iconic product portfolio to esports fans around the world."