- Strengthening Content Collaboration and Expanding Local Fan Communities -
Premier esports and gaming organization DRX has partnered with multi-entertainment group kdKOO to further expand into the Vietnamese market. The two companies will launch a range of initiatives under this partnership, including the development of local fan communities and content collaboration.
With a global fanbase, DRX aims to strengthen its brand experience and expand its engagement with local fans through this partnership, focusing particularly on the Vietnamese market. In collaboration with kdKOO, the organization plans to develop a localized fan community and deliver customized content for Vietnamese audiences - initiatives that are expected to further elevate DRX’s global recognition and enhance the overall fan experience.
Over the past two years, kdKOO has been actively carrying out Korean-based content marketing in Vietnam. One of these activities included a collaboration with T1, where the two parties worked together to host an official T1 viewing party that drew significant participation from local enthusiasts. Building on its deep understanding of the Vietnamese fan culture, kdKOO plans to collaborate with DRX to cultivate a fan-centered esports culture in Vietnam.
Sun Il Yang, CEO of DRX, stated, “Vietnam is one of the most passionate esports markets in the world.” He continued, “Through this partnership, we look forward to connecting more closely with local fans and contributing to the growth of Vietnam’s esports culture as part of DRX’s ongoing global expansion.”
Dong-gu Kim, CEO of kdKOO, added, “By partnering with DRX, we aim to create a culture where Vietnamese fans can directly experience and actively engage with Korean esports culture.”
The two companies are also in discussion for large-scale joint projects designed to bring global esports experiences even closer to local fans. This partnership is expected to accelerate DRX’s global fandom expansion and establish a strong foundation for long-term engagement in Vietnam.
- Strengthening Content Collaboration and Expanding Local Fan Communities -
Premier esports and gaming organization DRX has partnered with multi-entertainment group kdKOO to further expand into the Vietnamese market. The two companies will launch a range of initiatives under this partnership, including the development of local fan communities and content collaboration.
With a global fanbase, DRX aims to strengthen its brand experience and expand its engagement with local fans through this partnership, focusing particularly on the Vietnamese market. In collaboration with kdKOO, the organization plans to develop a localized fan community and deliver customized content for Vietnamese audiences - initiatives that are expected to further elevate DRX’s global recognition and enhance the overall fan experience.
Over the past two years, kdKOO has been actively carrying out Korean-based content marketing in Vietnam. One of these activities included a collaboration with T1, where the two parties worked together to host an official T1 viewing party that drew significant participation from local enthusiasts. Building on its deep understanding of the Vietnamese fan culture, kdKOO plans to collaborate with DRX to cultivate a fan-centered esports culture in Vietnam.
Sun Il Yang, CEO of DRX, stated, “Vietnam is one of the most passionate esports markets in the world.” He continued, “Through this partnership, we look forward to connecting more closely with local fans and contributing to the growth of Vietnam’s esports culture as part of DRX’s ongoing global expansion.”
Dong-gu Kim, CEO of kdKOO, added, “By partnering with DRX, we aim to create a culture where Vietnamese fans can directly experience and actively engage with Korean esports culture.”
The two companies are also in discussion for large-scale joint projects designed to bring global esports experiences even closer to local fans. This partnership is expected to accelerate DRX’s global fandom expansion and establish a strong foundation for long-term engagement in Vietnam.